INFINITI QX80 - On Top of the World
Winner of Ad Age's Best Experiential in the 2025 Global Automotive Marketing Awards
We did what no one else had done — what some believed couldn’t be done. One hundred stories above Manhattan, on the highest outdoor sky deck in the Western Hemisphere, we unveiled INFINITI’s fully redesigned luxury SUV to the world. The reveal continued on the 101st floor with an exclusive celebration, where guests explored museum-quality, immersive installations inspired by the vehicle’s most compelling features — each designed to be as striking and shareable as the QX80 itself.
How We Did It
A behind the scenes look at how we accomplished getting a 6,000 lb, 17 ft long, high tech SUV 100 stories up in full working condition. Helicopter? Not allowed. Crane? Not in the schedule. Gravity? Still undefeated. So, we carefully disassembled it, took it up piece by piece and put it back together - outside, on that deck, on top of the world. Easy.
The JetBlue Story Booth
A built from the ground up, content capturing, interactive installation that toured the country recording real stories from real JetBlue customers. These stories became the content for a 16-spot television campaign while also creating over 1,200 pieces of digital content. The entire program was recognized with a Clio as well as a Silver Pencil at the One Show for Integrated Brand Campaign. Here’s a quick look at how it was done.