On Top of the World
We did what no one else had done, what some said couldn't be done. We revealed INFINITI’s fully redesigned luxury SUV to the world on the highest outdoor sky deck in the Western Hemisphere, the Edge in NYC. We also produced a Goldilocks-like premiere event that included high tech, highly shareable, museum quality immersive installations representing some of the vehicles more impressive features. It was all...just right.
How We Did It
A behind the scenes look at how we accomplished getting a 6,000 lb, 17 ft long high tech SUV 100 stories up onto the highest outdoor sky deck in the Western Hemisphere in full working condition. The building wouldn't allow us to use a helicopter and there wasn't enough time to build a crane for a 100 story lift. So, we just took it apart and put it back together. Easy.
The JetBlue Story Booth
A built from the ground up, content capturing, interactive installation that toured the country recording real stories from real JetBlue customers. These stories became the content for a 16-spot television campaign while also creating over 1,200 pieces of digital content. The entire program was recognized with a Clio as well as a Silver Pencil at the One Show for Integrated Brand Campaign. Here’s a quick look at how it was done.